A Demand Side Platform (DSP) is an automated platform that lets advertisers and agencies buy digital ad space across websites, apps, and other online content in real-time. DSPs aggregate inventory from multiple supply sources, allowing advertisers to bid on ad impressions through a single interface using real-time bidding (RTB). With tools like data integration, reporting, and analytics, DSPs offer advertisers robust functionality to manage digital campaigns and optimize advertising performance.

For a list of Demand Side Platforms (DSPs), click here.