A Supply Side Platform (SSP) is a technology platform that enables publishers to manage, sell, and optimize their ad space efficiently, often through real-time automated auctions. Like DSPs, SSPs (also known as Sell Side Platform) use real-time bidding (RTB) to connect publishers with a pool of potential buyers. By maximizing exposure to demand, SSPs help publishers increase revenue and improve efficiency while maintaining control over how their inventory is sold.
For a list of Supply Side Platforms (SSPs), click here.