Return on Investment (ROI) Calculator

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Total Revenue ($): Total Cost ($): ROI Result (%):

Complete any of the two inputs above and the blank input will be calculated.

What is Return on Investment (ROI)?

Return on Investment, a key metric that measures the profitability of an investment. In advertising, ROI evaluates the revenue generated from an ad campaign compared to the cost of running it.

A positive ROI means the campaign earned more than it cost, while a negative ROI indicates a loss.

tl;dr: ROI = (Revenue – Cost) ÷ Cost