Cost Per Acquisition (CPA) Calculator
All Tools
Complete Total Cost and Total Conversions to calculate Cost Per Acquisition.
What is Cost Per Acquisition (CPA)?
Cost Per Acquisition (or sometimes Cost Per Action), a pricing model and metric that measures the cost to acquire a specific customer action, such as a purchase, signup, or download. CPA shows how much an advertiser spends to get a user to complete the desired goal, making it valuable for evaluating campaign efficiency.
CPA = Total Ad Spend ÷ Number of Acquisitions.
Lower CPA values mean the campaign is driving conversions more cost-effectively.