Programmatic Buying Methods
Programmatic Buying Methods
5 docs
Direct Sales
Last Updated: September 25, 2024Direct sales involve purchasing ad space directly from a publisher without intermediaries like exchanges or platforms.
Open Auction
Last Updated: September 25, 2024An Open Auction or Open Exchange is where ad inventory is available to any advertiser through a real-time bidding process. All advertisers...
Private Marketplace (PMP)
Last Updated: October 8, 2024In a Private Marketplace (PMP), selected advertisers are given exclusive access to a publisher’s premium ad inventory. Unlike in an open auction,...
Programmatic Guaranteed
Last Updated: October 8, 2024Programmatic Guaranteed deals (or PG deals) allow advertisers to secure premium inventory directly from publishers at a fixed price, while still benefiting...
Real-time Bidding (RTB)
Last Updated: September 25, 2024Real-Time Bidding allows advertisers to bid for ad impressions in real-time, ensuring a more efficient and competitive process for buying digital ad...