Clickthrough Rate (CTR) Calculator
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Complete any of the two inputs above and the blank input will be calculated.
What is Cost Per Mille (CPM)?
CTR stands for Click-Through Rate, a metric that measures the percentage of users who click on an ad after seeing it. It’s calculated using the formula
CTR = (Clicks ÷ Impressions) × 100
CTR helps advertisers evaluate how engaging or relevant their ads are to their target audience. A higher CTR indicates that more users are clicking on the ad, suggesting strong performance and resonance with viewers.