Complete Total Conversions and Total Visitors to calculate Conversion Rate.
What is Conversion Rate?
Conversion Rate is a metric that measures the percentage of users who complete a desired action out of the total number who engage with an ad or webpage. This action could be anything from making a purchase to signing up for a newsletter, depending on campaign goals.
Conversion Rate = (Conversions ÷ Total Interactions) × 100.
A higher conversion rate indicates that a larger portion of engaged users are taking the intended action, reflecting the effectiveness of the ad or webpage in driving results.