Cost Per Click (CPC) Calculator

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Total Cost ($): Total Clicks: CPC Result ($):

Complete the Total Cost and Total Clicks fields to calculate Cost Per Click.

What is Cost Per Click (CPC)?

CPC stands for Cost Per Click, a pricing model in digital advertising where advertisers pay each time a user clicks on their ad. It’s a key metric for performance-based campaigns focused on driving traffic to a website or landing page.

CPC = Total Ad Spend ÷ Number of Clicks.

CPC helps advertisers assess how cost-effectively their ads are generating engagement through clicks, making it useful for campaigns aiming to boost site visits or leads.