Cost Per Completed View (CPCV) Calculator

What is Cost Per Completed View (CPCV)?

CPCV stands for Cost Per Completed View. It’s a pricing model in video advertising where advertisers only pay when a viewer watches the entire video ad or a specific portion of it (such as 30 seconds, if it’s longer).

Here’s how it works: Unlike other video ad models where you pay for impressions (whether someone watches the full ad or not), with CPCV, you’re charged only when the ad is fully watched. This ensures that you’re paying for meaningful engagements, as viewers are consuming your entire message.

CPCV is particularly useful for video ad campaigns focused on brand awareness, storytelling, or conveying detailed information, as advertisers want to ensure their message reaches its full impact. It’s a great way to maximize value, paying only when someone watches your content from start to finish.

In short: CPCV = Total Cost ÷ Number of Completed Views.