Return on Ad Spend (ROAS) Calculator

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Total Revenue ($): Total Ad Spend ($): ROAS Result:

What is Return on Ad Spend (ROAS)?

ROAS stands for Return on Ad Spend, a metric that measures the revenue generated for every dollar spent on advertising. It specifically evaluates the effectiveness of an ad campaign by showing how much revenue is directly attributable to the ad spend.

The formula for ROAS is ROAS = Revenue from Ads ÷ Ad Spend.

A higher ROAS indicates a more profitable campaign, helping advertisers gauge the efficiency of their ad budgets.